Content Strategy
We believe great content is the key to making valuable and authentic connections with your audience. Our content strategy process will help clarify your goals and outline a path forward, empowering you to develop a design that works and complete your project on time.
Discovery & Strategic Recommendations
Getting to know you and your content so we can provide effective and meaningful recommendations.
This process will include:
Meetings with internal stakeholders
Audit of all existing communications, including your website, email, social media, and any print materials
Digital survey sent to key audience groups
Governance/process assessment to understand existing roles, workflows, and tools
Strategic recommendation presentation with guidance for Phase II
Valuable Add-ons:
Audience-specific focus groups
SEO audit and recommendations*
*This service is provided by our trusted partner, Patrick Powers of Powers Digital.
Sitemap & Wireframe Support
Creating a cohesive strategy between your design and your content.
We serve as a key partner to the UX and design teams to factor in key content needs from the navigation to page-level content. We also serve as key translators with your team to communicate needs and capacity as the site is developed.
Governance Recommendations
Guidance for the successful long-term maintenance and growth of your site.
We will work with your team to identify key pain points and areas for improvement, offering key guidance on how your website strategy is implemented and maintained over time.