Our Approach
From website redesigns to email marketing campaigns, content can often be an afterthought. Even clients with the best of intentions will put off thinking about content until the last minute, leading to significant delays in their launch plans.
We believe great content is the key to making valuable and authentic connections with your audience. Our content strategy process will help you clarify your goals and outline a path forward, empowering you to develop design that works and complete your project on time.
While every project is different, each one needs a concrete vision to guide it. Dedicating the time to plan for your content today will help define a sustainable process for the future.
We believe content strategy should be accessible to everyone. We use a tiered pricing structure based on both the size of your project and the size of the team that will support it.
Why Work With Us
With more than two decades of combined experience with higher ed, nonprofits, and small businesses, we have a deep understanding of both the culture and challenges related to each because we’ve lived it. Resources and time are always stretched too thin, so despite the best of intentions, web content is rarely a priority.
Our approach to content strategy acknowledges and accepts all the factors at play. Rather than a punitive “follow the rules” method, we seek to empower individuals to work together efficiently and effectively to serve their audiences.
We understand the nuances of your distinct audiences and how to honor them while still following best practices. In addition to digital writing best practices, we have expertise in:
Accessibility standards in higher education
Language considerations for inclusive content and diversity, equity, and inclusion messaging
Making legally required information user-friendly
Breaking down content silos based on organizational structure
Ready to Get Started?
We’d love to chat! Set up a free 30-minute consultation today.